CCB for your kind of facility.
How CCB's shared-consequence format fits the specific situation you're running — your programming, your culture, your business model.
- For Boutique Studio Owners
Zero-Sum Group Training for Boutique Studios
How CCB fits a boutique fitness studio: smaller rooms, premium pricing, culture-led positioning. What changes and what doesn't.
CCB fits boutique studios that want a differentiator most studios can't copy. The protocol is intensity-led, premium-positioned, and produces a member experience that's hard to find outside a small number of facilities.
- For CrossFit Affiliate Owners
Zero-Sum Training for CrossFit Boxes
How the CCB protocol fits a CrossFit affiliate: programming culture, the freeloader problem, what changes when the format asks the room to perform as one.
CCB is built for CrossFit affiliates — the format, the work intensity, the no-public-blame default all fit. The protocol is one session shape you can run alongside your existing programming, and it solves the freeloader problem your whiteboard format can't.
- For Functional Fitness Gym Owners
Group Protocol for Functional Fitness Gyms
How CCB fits functional fitness gyms outside the CrossFit ecosystem: independent facilities running their own programming and culture.
Functional fitness gyms outside the CrossFit ecosystem run their own programming and culture. CCB gives them a session format that's proprietary, defensible, and produces collective accountability without sacrificing the intensity their members came for.
- For Group Class Coaches
Zero-Sum Training for Group Class Coaches
How CCB changes the coaching job: from managing individual pacing to holding the room frame. What coaches need to know before running the protocol.
CCB changes the coaching job. Less time managing individual pacing and more time holding the room frame. Coaches who can hold the no-public-blame default produce different culture than coaches who manage individual accountability.
- For Gym owners opening a new CrossFit affiliate
Zero-Sum Training for Gym Owners Starting a CrossFit Box
If you're opening a new CrossFit affiliate and choosing your programming model from day one, here's why starting with CCB's room-as-entity format is a strategic move.
CCB fits new CrossFit affiliates because the room-as-entity format builds culture from day one. The freeloader problem that established affiliates struggle to fix is a problem new affiliates can avoid by starting with a format that makes the room the unit. CCB is a programming choice for the launch, not a retrofit for an existing culture problem.
- For HIIT studio owners
Zero-Sum Training for HIIT Gyms
If you run a standalone HIIT studio — not a CrossFit affiliate, not a franchise — here's how the CCB protocol fits your format and what changes for your members.
CCB fits standalone HIIT studios because the format, the work intensity, and the room-as-entity mechanic are already what your members signed up for. The protocol is one session shape you can rotate into your existing schedule to address the freeloader problem most HIIT studios can't solve with their current format.
- For Personal trainers running group or semi-private sessions
Zero-Sum Training for Personal Trainers Running Group Sessions
If you're a personal trainer running semi-private or group sessions, here's how the CCB protocol fits your work and what it changes for your clients.
CCB fits personal trainers running group or semi-private sessions because the format gives the trainer a tool for producing room accountability without losing the per-athlete coaching that makes group PT valuable. The protocol is one session shape the trainer can rotate in to address the freeloader problem that small-group PT formats can't solve.
- For Rowing club coaches and erg-program directors
Zero-Sum Training for Rowing Clubs
If you run a rowing club — erg-based training in a boathouse or clubhouse — here's how the CCB protocol fits your format and what changes for your crews.
CCB fits rowing clubs because the format's 12-station rotation maps cleanly onto erg-and-bodystation setups, the work intensity matches rowing intervals, and the room-as-entity mechanic solves a problem rowing clubs already know: the athlete who coasts on the erg drags down the crew's numbers.
- For School and college athletic directors and strength coaches
Zero-Sum Training for Athletic Directors and Strength Coaches
If you run a school or college strength program and you're choosing between group formats, here's how the CCB protocol fits your context and what changes for your athletes.
CCB fits school and college strength programs because the room-as-entity format produces the team accountability that high-school and college athletes already know from sport, and that traditional strength-period formats struggle to reproduce. The protocol is one session shape the strength coach can rotate in to address the freeloader problem that group strength formats can't solve.